Privacy Policy
Effective Date: 1 Jan 2026
Welcome to the official website of Dhanalakshmi College of Engineering (“DCE”, “we”, “our”, or “us”). DCE is committed to protecting the privacy and security of all visitors, prospective students, parents, alumni, faculty members, recruiters, and other stakeholders who interact with our website and digital services.
By accessing or using this website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
When you visit our website or submit an enquiry, we may collect information including:
Personal Information
- Full Name
- Mobile Number
- Email Address
- City / District
- Course or Programme of Interest
- Academic Qualification Details
- Any information voluntarily submitted through enquiry or admission forms
Technical Information
- IP Address
- Browser type and version
- Device information
- Operating system
- Date and time of visit
- Pages visited and navigation patterns
- Referring websites or social media platforms
2. How We Use Your Information
The information collected may be used to:
- Respond to admission enquiries.
- Provide information about academic programmes, eligibility, scholarships, campus facilities, placements, and events.
- Contact prospective students regarding the admission process.
- Improve website performance and user experience.
- Conduct internal analytics and reporting.
- Comply with applicable legal and regulatory obligations.
- Communicate important institutional updates where necessary.
DCE does not sell, rent, or trade personal information to third parties for marketing purposes.
3. Admission and Enquiry Forms
When you submit an online enquiry or lead form through our website or through third-party platforms such as Meta (Facebook and Instagram), Google, or other digital advertising services, your information may be securely transferred to our admissions team for follow-up communication.
By submitting your details, you consent to receiving communications via:
- Phone calls
- SMS
These communications are limited to academic programmes, admissions, events, scholarships, and related institutional activities.
4. Cookies and Analytics
Our website may use cookies and similar technologies to:
- Understand visitor behaviour.
- Improve website functionality.
- Remember user preferences.
- Measure campaign effectiveness.
- Generate anonymous website usage statistics.
Users may disable cookies through their browser settings, although some website features may not function properly.
5. Information Security
Dhanalakshmi College of Engineering implements reasonable administrative, technical, and organizational safeguards to protect personal information from unauthorized access, alteration, disclosure, or destruction.
While we strive to use commercially acceptable means to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.
6. Third-Party Services
Our website may contain links to external websites or use third-party services for analytics, maps, videos, social media integration, and advertising.
These third-party platforms operate under their own privacy policies, and DCE is not responsible for their privacy practices.
7. Information Sharing
We may disclose personal information only under the following circumstances:
- To authorized DCE departments for admission or academic administration.
- When required by law or governmental authority.
- To protect the rights, property, or safety of the institution or its stakeholders.
- To trusted service providers assisting with website operations under appropriate confidentiality obligations.
8. Data Retention
Personal information submitted through the website may be retained for as long as necessary to fulfill admission-related, academic, legal, administrative, or regulatory purposes.
When information is no longer required, reasonable efforts will be made to securely delete or anonymize it.
9. Children’s Privacy
The website is intended for prospective students, parents, and other stakeholders. If information relating to minors is collected as part of the admission process, such information will be handled solely for legitimate educational and administrative purposes.
10. Your Rights
Subject to applicable laws, users may request to:
- Access their personal information.
- Correct inaccurate information.
- Update submitted details.
- Request deletion of personal data where legally permissible.
Requests may be submitted using the contact details below.
11. Changes to this Privacy Policy
Dhanalakshmi College of Engineering reserves the right to update or modify this Privacy Policy at any time without prior notice. Changes will become effective immediately upon publication on this website.
Users are encouraged to review this page periodically.
12. Contact Us
For questions regarding this Privacy Policy or the handling of personal information, please contact:
Dhanalakshmi College of Engineering
Dr. V.P.R. Nagar, Manimangalam, Tambaram, Chennai – 601301, Tamil Nadu, India.
Email: principal@dce.edu.in
Phone: +91 98416 55959 / +91 89398 73200 / +91 89398 73500
